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About us

Our credo for a real on-the-ground strategy!

The world is constantly changing, so strategy must adapt to change in order to be as responsive as possible.

And as the world becomes less and less predictable, the link between strategy and the ground needs to be as short as possible.

In the new world of consulting, having a sense of reality is essential. Efficiency is what transforms the excellence of expertise into a pragmatic and concrete result.

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Our 3 pillars for the success of your projects

Acceptability

Collaborators/clients/markets are not there to dictate strategy, but they have the right to understand it, otherwise it will not be applied.

The need for it to be understandable is essential: what is absolutely certain must be stated clearly.

Adaptability

Having adequate adaptability without compromising the core essence of a strategy is a fundamental necessity in the face of any changes.

Applicability

The successful realization of a strategy hinges on the preparedness of the field to execute it. For this reason, it is imperative that the field articulates its requirements to attain the established objectives; otherwise, the strategy will remain in the realm of theory.

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CEO Biography

Youssef Imghi

Youssef Imghi is the CEO and the founder of Portus Advisory International. An engineer with over 30 years of experience, he has held several executive positions in the field of port, maritime and logistics infrastructures.

Before establishing Portus, Youssef held the position of General Manager of Tanger Med Engineering, a subsidiary of the Tanger Med group. He was also the President of the Board of Directors at SONARGES (National Company for Stadium Development and Management) and held the Director role for the ports of Casablanca and Jorf Lasfar.

Youssef has led numerous advisory missions to multiple African ports. He has particularly been involved in the implementation of the port strategy reform in Morocco and the development of the national port strategy.

His many years of experience as a director of major ports and as a leader of large-scale projects have given him the necessary skills for the proper management of various strategic studies and for carrying out construction projects and development of port structures, as well as all types of transportation, logistics and energy-related infrastructure

Youssef earned his Executive MBA from Sherbrooke University and holds an engineering degree from Ecole Centrale de Marseille.

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